We are seeing a lot of web builders boasting their newly developed Ai tools to build a “quick” website.
Companies such as Wix, Squarespace, Shopify, and Square are pushing the use of the feature daily in hopes of increasing their sales and cutting out designers, or who I call, builders.
This causes concern for those that call themselves designers, but are truly a middle man - a builder.
Since the surfacing of these platforms a few years back we saw a massive increase in people calling themselves “web designers”. The reason I take a bit of a sarcastic tone with these designers is that their role is purely a middle-man between the platform and the client. More often than not, they utilize template based designs provided by these companies, and fill in the blanks for the clients. These are the designers who are signing on clients for $1,000-$3,000 and turning around within a few weeks, or even days time. .
The issue with these “builders” as I call them, is the sites they make lack quite a few things needed to provide a successful website to their clients:
When we hear “Ai will take over web designers roles” these are the type of designers we are talking about. The designers that surfaced with the rise of template based websites such as wix, squarespace, and shopify. With Ai, these platforms can cut out the middleman and continue to implement their Ai created websites and make a higher profit off their users.
This leads me to my overall point: Ai will be a great resource for true web designers and developers, but won’t replace their role entirely. There are dozens of ways in which we can utilize Ai to enhance our workflow and speed up the ideation process.
These are just a few ways in which Ai can speed the process of your overall design and development.
While Ai can assist in the overall process of ideation and identifying possible pain points, keep in mind that a successful website needs to have a customized, human touch.
People relate to people and brands that lack personality won’t connect with their audience.
This is the reason solely Ai created websites won’t convert in the same way that a customized web design will.