Brands that

Stand Out with a custom brand identity created with your user and market in mind.

Convert.
Grab.
Speak.
Entice.
Resonate.
Work.
A yellow t-shirt displays a mascot logo featuring a bird wearing aviator goggles and a scarf, with the text "Flighty Fowl" above the illustration. The bird appears to be in mid-flight against a circular background, this showcase Flighty Fowl's brand and logo design created by AMUX Designs.North Coast Caulking Logo Design Mock Ups of Hemingway Woodshop Merchandise and their Business Cards. Graphic Design for Hemingway Woodshop.Omniscion Logo Design | MinnesotaBrand mock ups showcasing the re-brand and upgraded logo for TipTree.io - Abigail Mercer - Logo Design - Brand Identity Design - St.Paul, MNA magazine advertisement print design for Atlantic Bedding and Furniture. It features images of a modern bedroom with stylish decor, a cozy living room with a colorful rug and comfortable seating, and the store's name and address at the bottom. The print design mirrors a sophisticated magazine advertisement. The tagline reads, "Style within Reach. Always.Eagan Wave Soccer Club | Logo Design A yellow t-shirt displays a mascot logo featuring a bird wearing aviator goggles and a scarf, with the text "Flighty Fowl" above the illustration. The bird appears to be in mid-flight against a circular background, this showcase Flighty Fowl's brand and logo design created by AMUX Designs.North Coast Caulking Logo Design Mock Ups of Hemingway Woodshop Merchandise and their Business Cards. Graphic Design for Hemingway Woodshop.Omniscion Logo Design | MinnesotaBrand mock ups showcasing the re-brand and upgraded logo for TipTree.io - Abigail Mercer - Logo Design - Brand Identity Design - St.Paul, MNA magazine advertisement print design for Atlantic Bedding and Furniture. It features images of a modern bedroom with stylish decor, a cozy living room with a colorful rug and comfortable seating, and the store's name and address at the bottom. The print design mirrors a sophisticated magazine advertisement. The tagline reads, "Style within Reach. Always.

"She created an entire brand identity standard for us and followed through on several incredible designs for multiple types of media."

-Atlantic Bedding & Furniture

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Branding Case Studies

Flighty Fowl

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The Challenge:

Create a brand that is bright, fun, with bit a humor. They wanted a cartoon-style mascot logo and a brand that would turn heads when implemented on their food-truck design.

The solution:

I created a cartoon of a chicken with an aviator helmet, bursting through a backdrop. Their colors are bold - orange, yellow, bright blue, and deep maroon. These created high contrast, perfect for a food truck. I completed this with a bold slab-sans-serif font that screamed “come and get it” and a fun, script font that kept it casual.

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Bright, Fun
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Food Truck
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Humorous Mascot Logo

The Numbers:

This was a custom brand and mascot. It’s been nearly three years and the food-truck is going strong. They’ve won the title “best of the west, wing fest” and have continued utilizing this brand to sell their best mother-cluckin’ wings.

Eagan Soccer Wave

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The Challenge:

Creating a modern logo that incorporated the following elements: state of Minnesota, soccer ball, and a wave. This needed to be simple enough to be seen well when printed on jersey’s and other merchandise.

The solution:

I scraped their old logo, but kept the badge design they were attached to. Rather than placing all the elements they wanted in the badge, I made the focal point the “wave” and placed the pattern of the soccer ball in the background, subtly. This kept the logo simple for print, while embodying all the keywords they requested.

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Title Wave
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Soccer Ball
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Simple
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Minnesota

The Numbers:

This was a brand re-design done pro bono and no data was collected. The design has been well received by the community and I was issued a very enthusiastic “thank you” from the club.

TipTree.io

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The Challenge:

TipTree.io wanted to better communicate who they are and what solutions they offered their audience. They offer a subscription based platform for musicians that allows musicians to collect tips, create landing pages, and utilize email marketing to communicate with fans. They want this to be a seamless platform that improves musicians lives and gives them more time to do what they love, play music.

The solution:

I simplified their color palette to focus on the yellow they had. Yellow communicates joy and energy, perfect for this platform. The font-pairing was also simplified and bold to make an impact. The logo included a vinyl record to resonate with their audience - as well all know, vinyl's have made a comeback.

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Musicians
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Seamless
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Joy & Energy

The Numbers:

Since launching their brand-redesign coupled with their landing page re-design (also performed by me) they reported a 22.6% increase in conversion after doing an A/B test of their old brand and site against the re-design.

Logo Design

Brand Pattern

Typography

Custom Illustrations

Tagline

Voice

Logo Design

Brand Pattern

Typography

Custom Illustrations

Tagline

Voice

Logo Design

Brand Pattern

AMUX Atticus - a retro mascot for AMUX Designs pointing at the pricing for web design and brand identity.

Branding Packages

$1,500 one-time payment

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Average Delivery Time 1 - 2 Weeks
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Customized Client Portal
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Essential Branding Package Includes:

  • Discovery Call
  • Market & User Research
  • On-Boarding Call
  • Logo Design
  • Typography
  • 2 Logo Variants
  • Social Icon
  • Color Palettes
  • Brand Guideline

$3,000 one-time-payment

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Average Delivery Time 2-3 Weeks
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Customized Client Portal
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Impressive Brand Package Includes:

  • On-boarding Call
  • Market & User Research
  • Logo Design
  • 2 Logo Variants
  • Typography
  • Brand Voice
  • Social Profile Assets
  • Iconography
  • Pattern Design
  • Brand Guideline
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Words from  Clients

Emma Bullock

The Violet House, Owner

I will definitely be coming to her for any of my branding needs! Thank you!

Luminary Divorce

Rachel Snow, Owner

Abbi is incredible. I love how my website turned out.

REMastered Sleep

Anders Olmanson, Owner

Abbi has done such a wonderful job and we have really enjoyed working with her! We would highly recommend her for any website, design, and photography needs that you have!

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