Abigail Mercer UX Designs Simplified Logo

What is a Brand Identity?

Many clients of mine ask this key question: what is a brand identity?

A brand identity is a collection of visual assets such as patterns, images, the logo and its respective variants, and more. When these elements come together it creates a consistent visual identity that relates to your audience.

Why is establishing a brand so important?

Creating a visual identity and a voice will help you connect better with your audience and give them confidence in your business. Establishing a consistent brand identity that was created with your audience in mind gives you a better chance of not only making an impression on your target audience, but creating a lasting impression and the higher possibility of brand recall.

TipTree.io Brand - Before
TipTree.io - Brand Redesign

What assets should I get in a complete brand identity?

When you hire a brand designer, be sure the packages they offer include the following items: 

  • Primary Logo, Secondary Logo, Black & White Logo
  • Favicon - Logo Mark
  • Brand Pattern (for social media posts, print design, and web design) 
  • Iconography - set of branded icons
  • Typography
  • Color Palette
  • Brand Voice
  • Brand Guideline (How use your brand elements) 

These are pretty basic assets, and most brand designers would have a package that contains all these elements. Some brand designers offer custom illustrations, animations, stock images, and other custom elements depending on your market and what you may require to launch a successful brand.

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AMUX Atticus makes an appearance on this beanie.
Made with a unique honeycomb-like weave, this waffle beanie will help you stay warm on all your outdoor adventures. Thanks to an adjustable cuff and flexible material, it’ll fit snugly on your head while hiking, camping, or more!

• 100% acrylic
• 11.5″ (29 cm) waffle knit
• Double layer knit
• Adjustable cuff
• 4 top-seam knit
• Blank product sourced from the Republic of Korea

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Waffle beanie | AMUX Atticus

Life can get a little boring sometimes, but these cute stickers are here to help! Decorate your laptop, water bottle, or notebook with some adorable designs, and make everything a little more special.

•  High opacity film that’s impossible to see through
•  Fast and easy bubble-free application
•  Durable vinyl, perfect for indoor use
•  95µ density

Don't forget to clean the surface before applying the sticker.

Atticus & Friend Bubble-Free-Sticker

Work Samples

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