Cuyuna wanted a unique brand to stand out in the Twin Cities and a web site that showcased their work and their services.
Brand Requirements
The owners requested the following:
Vintage and rustic feel to the brand
Elements that speak to both energy and electric
Stands out among the Twin Cities electricians
Logo that can scale large and small
The Brand
My process/thoughts:
To achieve the rustic feel, I created a texture to layover the logo and brand elements. This is a vector graphic to ensure scalability with their brand overall.
Instead of the bright yellows we keep seeing, we went with a gold/burnt yellow to speak to the electric services and a dark blue to compliment.
Their brand pattern was drawn from solar panels - they are pushing their renewable energy services
We swapped the lightning bolt for an edison style lightbulb to again speak to the vintage feel of the brand, and to stick out - so many lightning bolts in this field
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The owners loved the final brand and requested a few mockups they could utilize for there merchandise and marketing efforts.
Web Design Requirements
Site Specs:
They wanted to showcase their services in a clear manner - but had limited content.
They wanted a small gallery to showcase their work
They required a "quote form" for lead generation
Push clients toward their solar energy services
The Final Design
My Process:
I made sure the brand was well represented throughout the site - their patterns and textures are utilized so they can make a solid impression on their viewers
In order to peak clients interest in solar power, I created a call out section on their homepage that offered strong reasons as to why they should make the move to solar.
A quote that showcases their mission was added to their homepage as well to gain trust of potential clients, paired with a satisfied client who reached out for emergency help.
Call to Actions through the site guide users to fill out their short quote form - I wanted to keep the form compact so users weren't overwhelmed by a long-form.
This site was prototyped in Figma and developed in Webflow
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"Would 10/10 recommend AM UX Designs to anybody in need of branding and website services! Abbi was able to make this process feel very easy for us. As a company who's mission is to provide top notch services, we can confidently say AM UX Designs does the same!"
