I learn all about your market and target audience. This data informs each design decision to ensure the site is designed to convert.
After we review the goals of your website and understand your market and target audience, I begin the prototype process in Figma.
Once the prototype is approved, I begin to develop your new site in your choice of platform: Webflow, Wix, or Framer.
Your site is optimized across the most common screen sizes to ensure responsiveness. Not to mention all those SEO tricks that get your site in front of your audience.
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When the user has a positive experience with a website design, they are more likely to stay on your website instead of navigating away.
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Google changed their algorithm in March 2024 to account for the Usability of a website. If your site provides poor UX for your users, you won't be pushed to the top of search results.
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Solid user experience on a site not only leads to more engagement from the user, but there is a significantly higher chance of the user completing the goal of your site.
Their old site design focused too much on galleries. This lead to a slow site with low conversion and a lot of confusion. They wanted to showcase their work so it was simple for a customer to find samples of a specific project they are looking to request. They are a custom craft, which means they needed people to request a quote from their site. Their previous site, didn’t lead users to request a quote or a meeting which meant the site wasn’t doing its job.
I moved their site from Wix to Webflow to accommodate larger galleries without sacrificing speed. I then geared every aspect of the site to focus on simple navigation to find specific projects and put in project requests.
Since launching their new site back in October of 2023, they reported an increase in leads by 42% and reported a 39% increase in closing sales. They are now subscribers to my design subscription and we are working on the design of their retail shop, opening in spring, 2024.
Their old site was created by Bullseye Media in Minnesota. It was riddled with both visual design errors and user experience errors. Their sales people reported visitors were confused by their site and didn’t understand the technology TheraTec had to offer.
I scraped the entire design created by Bullseye Media. Their new site design is branded properly and shows the technology they talk about, rather than showing images that had nothing to do with their business. We focused on providing information based on research to improve their conversion and the overall visual design. Their target audience: PT Clinicians.
This new site design was launched February 2024. I will update with the numbers once they are in!
They needed to better communicate with their audience. Their site was riddled with user experience issues and confusing messaging. This lead to a high bounce rate, and low conversion rate.
I created a new landing page design that condensed long wordy paragraphs into call outs so the user could make better sense of what TipTree had to offer. I re-designed the overall flow of the site to guide the user into signing up for the platform, rather than overwhelming the user with too much information that wasn’t properly organized.
They performed an A/B test with my design and the previous and found a 22.6% increase in number of people who signed up for their platform in under 4 days time. This lead to them having me redo the user experience and the user interface of the dashboard within their platform as well. This is an on-going project.
She's capable of taking broad-stroke directions and creating materials that absolutely blow us away.
Abbi is incredible. I love how my website turned out.
Abbi has done such a wonderful job and we have really enjoyed working with her! We would highly recommend her for any website, design, and photography needs that you have!
Need help picking the option that suits your business best? Schedule a quick call and get your questions answered.
Schedule A Google MeetAMUX Designs is located in St. Paul, MN and serves clients across the states and the UK.
email: info@abigailmercer.com
"The alternative to good design is always bad design. There is no such thing as no design."
- Adam Judge -
