The owners wanted a site design that was clean, simple to navigate, fun, showcased their handmade expertise, and of course had a natural, earthy feel.
Within their niche, so many of their competitors took a similar approach. They all have lots of browns and blacks that pull you into a sea of sadness.
I took these key words from our client discovery call and went with it: clean, fun, handmade, and natural.
For this brand, I began with the color palette. Rather than using the muted tans and browns, I opted for light grey, charcoal, a near white tan, and a sage green. These color choices were to play to the natural beauty behind the brand. At HW, their team focuses on ethically sourced lumber, natural live edges, and a natural finish that is sourced responsibly.
They wanted to keep the brand light and fun, this is where the illustrations come into play. I've opted for a lumber jack approach due to their locale in Minnesota. Everyone knows Paul Bunyan is the best (or most famous) lumber jack. These illustrations create fun backgrounds that are subtle and don't pull from the galleries.
For the logo, they wanted to pull focus to the handmade aspect of their products. I felt the hand planer was the best way to communicate handmade beauty.
"Abbi exceeded expectations crafting Hemingway Woodshop's brand identity and website. The blend of rustic charm, subtle humor, and professionalism is truly remarkable. Highly recommended!"
As they don't have a store front, the large majority of their customers come from social media and their website. Having a clean user experience and mobile optimized site was top priority.
In addition to these priorities, the nature of their work is custom. So it was equally important to showcase their work in an easy to find and easy to call out fashion.
I made sure to create four pages dedicated to the most popular areas of their work, and within each page a dedicated gallery that has common call outs to click on, so you may see the specific items in a lightbox. This solved the issue of customers coming to their site hoping to see examples of a project they had in mind, only to navigate through a large gallery without filters.
UX Design: User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.
"The alternative to good design is always bad design. There is no such thing as no design."
- Adam Judge -
Privacy Policy
Effective Date: 02/13/2024
Thank you for visiting AMUX Design. This Privacy Policy outlines how we collect, use, and protect the information you provide to us.
1. Information We Collect We collect the following types of personal information:
Name, Email, Phone, Company Name, Website associated with the company, Billing Address
2. How We Collect Information
We collect information through the following methods:
Chat feature, Contact form, Purchase or subscription processes
3. Why We Collect Information
We collect information to:
Provide the services necessary to complete a project, Conduct marketing activities
4. How We Use the Information
We use the collected information to: Process orders, Set up customized client portals, Send promotional emails on occasion
5. Sharing of Information
We do not share or sell your information with third parties.
6. Security Measures
Your information is logged into the backend of our site, which is protected by Webflow.
7. User Rights
Users have no specific rights regarding their data.
8. Data Retention
We retain data for up to two years or as long as the user is subscribed.
9. Cookies
We utilize cookies in the chat widget provided by HubSpot.
10. Compliance with Laws
We comply with applicable data protection laws and regulations.
11. Children's Privacy
We do not collect information from minors.
12. Contact Us
For privacy concerns or inquiries, you may contact us via our contact form.
Changes to Privacy Policy
We may update our privacy policy from time to time. Please review this policy periodically for any changes.
Terms of Service
Effective Date: 02/13/2024
1. Overview Welcome to AMUX Designs! Our website showcases our design work and offers subscription services as well as website design and branding packages. By using our website or purchasing our services, you agree to comply with the terms outlined below.
2. Access and Use Our website is accessible to anyone for viewing and purchasing. User interaction functions are not available on our site.
3. User Accounts Users may sign up for a free account to access their portal. Paid subscriptions grant access to gated content.
4. Ownership and Use of Content We own the site and its content. Users may not use the content on our site.
5. User-Generated Content (UGC)There is no user-generated content on our site.
6. Third-Party Links Links leading to third parties showcase our work or tools used for order fulfillment.
7. Warranties and Guarantees We do not provide warranties. Our guarantee is to deliver professional services in a professional manner.
8. Data Handling User data is stored on the backend of our site.
9. Refunds and Cancellations No refunds for services. Subscribers may pause or cancel their subscription at any time. Website design or brand identity packages are final purchases with no refunds.
10. Conflict Resolution Conflicts will be handled in-house. Disrespectful or rude behavior may result in discontinuation of services. Legal action may result in the client covering incurred legal fees if we prevail.
11. Liability We are not liable for plagiarized information or images provided by the client. All work provided is custom or uses properly licensed images.
12. Changes to Terms of Service We reserve the right to make changes to our Terms of Service. Users will be informed via email if changes occur.
13. Contact Us For any questions or concerns regarding our Terms of Service, please contact us directly.
