Client Work
May 2024 - June 2024
User Research
User Experience
User Interface
Adobe Illustrator
Figma
Focus Group: We gathered a group of 20 current subscribers in a conference room and I began the questionnaire process. I found users were confused by the overall dash set up and didn't understand the full potential of their TipTree subscription. Users were surprised to find they could put together landing pages and host them on the platform, they could add merchandise to sell, collect fan data and use it for an email campaign, and create a playlist for fans to request songs.
User Experience: With this new information, I created a wireframe that walked through each flow of this user dash.
User Interface: After the flow was established with the wireframe, I then added in the visual design elements. This was sent out to the 20 subscribers in the focus group for testing. During this phase we discovered users were happier not only with the flow, but with the added video tutorials and call outs that further explained why a feature could help them in their music career.
The old design wasn't branded; when users landed on this design they didn't understand this to be a continuation of their TipTree subscription. Each page also didn't describe the function or the reason to use said feature. The users are musicians, and understandably, these musicians didn't have a full grasp on how to utilize email marketing, the fan funnel, and the importance of collecting fan data. With that in mind, I added call outs and video tutorials that would help educate the user on the importance of each of the functions within their dash.
The focus group reported really appreciating the added video tutorials and the step by step walk throughs when setting up a specific function. With these adds, users were finally utilizing more features that came with their subscription and continued using TipTree rather than bouncing to a different platform designed only for tip collection.
