White Label
May 2025 - June 2025
Brand Development
Iconography
Animation
Web Design & Build
Adobe Creative Suite
Lottie Animation
Figma
Wix Studio
Brand Refresh: The brand colors remained a blue monochrome palette. I simply brightened up the palette and added in a bright purple to add a bit more pop to their mesh gradient I created.
Iconography: Next, I created the iconography for their main services they wanted displayed. They wanted a bit of movement added to these to further engage the attention of users. These were created in Illustrator, animated in After Effects, and uploaded to the site using Lottie.
Prototype: Once the wireframe was approved, I put together their prototype in Figma for review. They had their team overview this as well as the team at Get Fish Slapped.
Build: The site was built in Wix Studio. In order to achieve the custom design, we enabled their developer side. It allowed me more freedom while still maintaining a simple way for the client to update photos and text on their own.
The logo was created previously by the team at Get Fish Slapped. My contribution was refreshing the color palette and rounding it off with a complete brand identity. This allowed me to brand out their website seamlessly.
The new site launched in June 2025. Their next intention is to add a blog that helps educate patients about the importance of eye care and more.
