Client Work
January 2023 - February 2023
Brand Development
Website Development
Print Marketing
Adobe Creative Suite
Figma
Webflow
Spline 3D
Target Audience: They were selling this product directly to clinicians rather than patients. We wanted to create a brand that would stand out to them and a site that would speak to the effectiveness of their product.
Brand Development: Most of their competitors had a muted palette and a simple logo. We created a bright, bold color palette paired with a creative logo that incorporated the ocotopus requested as well as a stethescope to help connect the medical side to this brand
Website Design: The website was created in Figma first and then developed in Webflow. The goal of the site was to inform clinicians about the success of the Squid Rx and generate leads for Octopod to reach out to. In addition to a clean design, we incorporated 3D elements of the product to showcase the unit better and engage the user further.
Print Marketing: Lastly, I created different print marketing materials to help them stand out at tradeshows. This included their tradeshow materials, business cards, and forms.
Keeping in mind the request from the owner, I combined the octopus legs with the look of a stethoscope. This also became a pattern that was used throughout the website and their print marketing materials. We relied on cool colors to play on the "cold and compression" unit that they were selling to their clients. Lastly, the 3D mold of their product was created and placed on their website to engage their users further and establish Octopod as a tech forward company.
The site design has been successful in capturing leads for Octopod Medical and they have seen a steady flow of requests to learn more about their product, the Squid Rx.
