I am a passionate branding specialist. Branding is much more than a logo. It's the identity of your business and how it relates to your audience.
Create an engaging brand that emphasized natural beauty and showcased a handmade craft. Located in MN, they wanted to drive home local services available in MN and the surrounding areas.
Being from MN, I know Being from MN, I know the stories of the lumberjack, Paul Bunyan and Babe the Blue Ox all too well. I landed on making the owners into lumberjacks to create a fun mascot and drive home the MN folklore. To hit the handmade keyword, I utilized the hand planer as their brand symbol. Lastly, the colors: soft greens, light tans, and greys kept the design light and natural.
Since their brand re-design, Hemingway Woodshop reported a 39% increase in sales closing after two weeks of launch.
They had me redo their site-design as well and have reported an increase in leads from their site by 42%.
TipTree.io wanted to better communicate who they are and what solutions they offered their audience. They offer a subscription based platform for musicians that allows musicians to collect tips, create landing pages, and utilize email marketing to communicate with fans. They want this to be a seamless platform that improves musicians lives and gives them more time to do what they love, play music.
I simplified their color palette to focus on the yellow they had. Yellow communicates joy and energy, perfect for this platform. The font-pairing was also simplified and bold to make an impact. The logo included a vinyl record to resonate with their audience - as well all know, vinyls have made a comeback.
Since launching their brand-redesign coupled with their landing page re-design (also performed by me) they reported a 22.6% increase in conversion after doing an A/B test of their old brand and site against the re-design.
Creating a modern logo that incorporated the following elements: state of Minnesota, soccer ball, and a wave. This needed to be simple enough to be seen well when printed on jersey’s and other merchandise.
I scraped their old logo, but kept the badge design they were attached to. Rather than placing all the elements they wanted in the badge, I made the focal point the “wave” and placed the pattern of the soccer ball in the background, subtly. This kept the logo simple for print, while embodying all the keywords they requested.
This was a brand re-design done pro bono and no data was collected. The design has been well received by the community and I was issued a very enthusiastic “thank you” from the club.
Create a brand that is bright, fun, with bit a humor. They wanted a cartoon-style mascot logo and a brand that would turn heads when implemented on their food-truck design.
I created a cartoon of a chicken with an aviator helmet, bursting through a backdrop. Their colors are bold - orange, yellow, bright blue, and deep maroon. These created high contrast, perfect for a food truck. I completed this with a bold slab-sans-serif font that screamed “come and get it” and a fun, script font that kept it casual.
This was a custom brand and mascot. It’s been nearly three years and the food-truck is going strong. They’ve won the title “best of the west, wing fest” and have continued utilizing this brand to sell their best mother-cluckin’ wings.
A discovery call is where I get to know about you and your business. I'll ask questions about your targeted audience, your companies mission and vision, and why you got into this in the first place. All the information collected here helps me during the research phase, which in turn guides me to a visual direction that fits both you and your audience.
You will get each asset exported in a file format for both digital and high res print.
These formats are: jpg, png, svg, pdf, jpg, and eps.
I want to be sure you love your new brand as much as your audience is bound to, both packages come with two revisions.
Yours truly.
I am the only designer behind AMUX designs, so you get to work with me directly.
A branding assessment is an overhaul of your existing brand. We hop on a call so I can get to know more about your and your current challenges. I provide you with a 1 - 2 page document detailing how your brand is currently being perceived by your audience and where your messaging and visuals are falling short.
Any one who orders a brand assessment, and choses to go with me for a rebrand down the line will get the cost of the assessment off their branding package.