They needed to better communicate with their audience. Their site was riddled with user experience issues and confusing messaging. This lead to a high bounce rate, and low conversion rate.
I created a new landing page design that condensed long wordy paragraphs into call outs so the user could make better sense of what TipTree had to offer. I re-designed the overall flow of the site to guide the user into signing up for the platform, rather than overwhelming the user with too much information that wasn’t properly organized.
They performed an A/B test with my design and the previous and found a 22.6% increase in number of people who signed up for their platform in under 4 days time.
This lead to them having me redo the user experience and the user interface of the dashboard within their platform as well. This is an on-going project.
Their old site design focused too much on galleries. This lead to a slow site with low conversion and a lot of confusion. They wanted to showcase their work so it was simple for a customer to find samples of a specific project they are looking to request. They are a custom craft, which means they needed people to request a quote from their site. Their previous site, didn’t lead users to request a quote or a meeting which meant the site wasn’t doing its job.
I moved their site from Wix to Webflow to accommodate larger galleries without sacrificing speed. I then geared every aspect of the site to focus on simple navigation to find specific projects and put in project requests.
Since launching their new site back in October of 2023, they reported an increase in leads by 42% and reported a 39% increase in closing sales.
They are now subscribers to my design subscription and we are working on the design of their retail shop, opening in spring, 2024.
Their old site was created by Bullseye Media in Minnesota. It was riddled with both visual design errors and user experience errors. Their sales people reported visitors were confused by their site and didn’t understand the technology TheraTec had to offer.
I scraped the entire design created by Bullseye Media. Their new site design is branded properly and shows the technology they talk about, rather than showing images that had nothing to do with their business. We focused on providing information based on research to improve their conversion and the overall visual design. Their target audience: PT Clinicians.
This new site design was launched February 2024. I will update with the numbers once they are in!
Create a site that was simple to navigate, light and friendly, and encouraged the user to reach out and feel a sense of security with Rachel, the coach. Prior to having a site, Rachel found her clients via social media, but had a difficult time communicating the solutions she offers her clients and the packages.
The site was focused on getting people to purchase a subscription package and to better understand what a high-conflict divorce coach did. We worked on the overall flow, call-to-actions, and the educational pieces to ensure her bounce rate stayed low and engagement stayed high.
Since launching her site back in 2020, Rachel has stayed busy with consistent business and has been able to help heaps of people in high-conflict divorce situations.
She reported an increase in sales-closing of 23.4% a month after launch.
Figma is the program I use to wireframe, map out, and design the user interface of a site. This is an essential step in the website design process. Ensuring we get the prototype perfect, makes the development process smooth and simple.
This allows us to make any revisions needed to perfect the user flow and experience prior to launch. This step saves time and money in the long run.
I will work with Wordpress using either Divi or Elementor - this is an additional $500 for the Essential Package and $1,000 for the Advanced. I do not work with squarespace and shopify due to their limitations in customizing a design and inability to customize the checkout process.
Both packages come with two rounds of revisions. All revisions are completed during the prototype process, other than small content adjustments.
The advanced package covers a wide array of integrations. Here are the most common:
Zapier, Hubspot, Chat Bot, MailChimp, Stripe, PayPal, Bookings, Members Area
If you are looking for something specific, feel free to contact me.
During our initial discovery call we will go over your target audience, your business's mission and vision, and the goal of your site. I then take this information and deep dive into competitors in your area, your market niche and how it relates best to your targeted audience. This data allows me to make educated design decisions when I begin to prototype your site.