I am a passionate branding specialist. Branding is much more than a simple logo and color palette. It's an identity. It's the story you mean to tell. It's how you communicate to your audience. It is the most important aspect of your business and it deserves the greatest attention to detail. I take special interest in your passion for your business and your market to bring your vision to life.
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Hemingway Woodshop wanted a clean cut brand with an earthy color palette. They sell handmade custom furniture for both home and businesses. They work with a large variety of wood and wanted to show creativity, humor, and their talent.
In order to communicate the keyword "handmade", I went with a hand planer as their brand icon. This style of illustration highlighted simple line work and texture that complimented the main keywords of their brand. This lead to an illustration bank that riddles their website in custom creativity.
Eagan Wave Soccer Club was in need of a logo redesign. Their initial design was a badge shape which they wanted to keep for easy use on jerseys and other marketing items players may want. After the shape was solidified, the other items that were a must for them was having a soccer ball, the words "Wave SC", and the Minnesota State shape.
After playing with a few ideas, I pitched the idea of having the soccer ball pattern in the background and making that their main brand pattern. This helped keep the logo clear, and more importantly less cluttered while maintaining the other more important aspects of their requirements.
Rachel Snow wanted a brand that was light, clean, and had a clear vision that spoke to her goal of bringing clients "into the light". The inspiration for this brand was immediate following our initial brand discovery call. She told me a story about her grandmother, and how she believed in order to move forward, sometimes we have to pull back.
This inspired the idea of using the arrow as the main symbol of her brand. The color palette was drawn from the colors that can be seen in a photo of the Colorado sunrise, which is the location of her business. The brand fell into place quickly after finalizing these details.
Eli Patterson was looking to start up a food truck that served the Colorado Springs area with the best wings in town. He needed a full brand identity, truck wrap design, menu designs, and website design.
I was the lucky designer who got to bring the incredibly fun brand to life. I utilized the entire adobe suite and wix to get this project up and running.
LDC wanted a brand that was light, and brought her clients a sense of calm. The inspiration for the logo and the patterns came from our discussion about why she started this business. She told me a story about her grandmother, and how she believed in order to move forward, sometimes we have to pull back.
This inspired my idea of using the arrow as the main symbol of her brand.
REMastered Sleep wanted a brand that was bold and attention grabbing. This lead to the gradient used across their site and their marketing materials.
Their site and social media needed to incorporate a lot of educational graphics to demonstrate why REMplenish is so effective in alleviating snoring and improving overall airway health.
LDC wanted a brand that was light, and brought her clients a sense of calm. The inspiration for the logo and the patterns came from our discussion about why she started this business. She told me a story about her grandmother, and how she believed in order to move forward, sometimes we have to pull back.
This inspired my idea of using the arrow as the main symbol of her brand.
Violet House needed a brand that was earthy and natural.
Due to the name, I wanted to incorporate both the color violet, and the flower.
I used Adobe Fresco to create the flower illustrations and the patterns used throughout the brand. The dark green brings great contrast to the brand to allow the illustrations to pop.
