Octopod Medical wanted a bright brand that stood out in the market by having a unique, modern brand.
Brand Requirements:
The owner requested the following be apart of their brand:
Incorporate the octopus into the logo
Have the colors be bright - cool tones
Simple readability to reach a large target audience - both sales reps and clinicians
Clean, but creative
The Brand
My process for this brand:
I combined the octopus legs with the design of a stethoscope to incorporate both the medical and the octopus in their design.
We relied on cool tones, with a bright blue/teal as their pop color.
I turned the legs into a pattern that could be utilized across their marketing materials and their website.
Their voice is professional and candid. This helps ensure a level of dependability and knowledge with their target audiences.
I created 3D Elements of their product, the Squid Rx. This brought a modern look to their brand and made for great interactivity on their website.
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The final result was well received by the owner and I was asked to build out their social media strategy and their website design. Their particular point of joy was the logo icon.
Web Design Requirements
Site Specs:
They needed a simple site that showcased their product in an engaging manner and compared their product with their competitors.
They needed a contact form for reps and clinicians to reach out about the Squid Rx or working for Octopod Medical.
They wanted to showcase the different wraps that came with the product.
They needed to drive home why the new Squid Rx was the new must-have when it comes to cold and compression units.
The Final Design
How I Designed the Site:
In order to really grab viewers, I recreated the product they were showcasing in Blender and exported that 3D model to Spline. Spline is a 3D animation software built to be easily implemented on websites without sacrificing load time.
I was able to create short 3D animations that created a more engaging interface on the website and pushed the modern angle of why one should choose Squid Rx.
The overall flow directs users to view the comparison chart between Squid and their competitor, Breg. Along with the CTA to reach out and learn more.
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The site design has been successful in capturing leads for Octopod Medical and they have seen a steady flow of requests to learn more about their product, the Squid Rx.
